Early detection saves lives.
M60 | CSR channels our community's energy into ILoveBoobies, funding free breast cancer screenings for women who could not otherwise access them. Every run, every event, every corporate partnership turns movement into early detection.
R500 funds one screening. One screening can save a life.
Corporate giving, community events and workplace education, working as one.
Real screenings. Real lives.
Every number here is a woman who got answers sooner.
Screening figures are supplied by I Love Boobies and reflect the partnership programme as at September 2026.
Detected early, breast cancer is treatable. Detected late, it isn't.
- An estimated 37,000 South African women are currently living with undetected breast cancer
- Without early detection, survival sits at around 40%
- With early detection, that number climbs above 90%
- Cost, distance and stigma keep screening out of reach for many
ILoveBoobies exists to close that gap, one free screening at a time. M60 | CSR helps fund it.
How M60 supports ILoveBoobies.
Funded Screenings
Corporate giving
M60 partners contribute directly toward ILoveBoobies' mobile screening days, funding exams for the women who need them most.
- Direct screening sponsorship
- Mobile clinic support
- Measurable impact reporting
Move4Change
Community events
M60 | Social run clubs and events raise awareness and funds alongside ILoveBoobies' flagship movement campaigns.
- Charity run and walk days
- Corporate team challenges
- Awareness campaigns
Workplace Education
Awareness
We bring breast-health education and self-examination awareness into corporate wellness programming, year-round.
- On-site education sessions
- Self-examination guidance
- Year-round, not just October
Free screenings, for the women who need them most.
Since 2017, ILoveBoobies has provided free breast health education, awareness and clinical screenings to women in underserved South African communities, women who face financial, locational or social barriers to care.
Their "Boobies on the Move" mobile clinic travels to rural and farming communities nationwide, pairing nurse-led exams with education on self-examination, and referring anything abnormal on to radiology partners.
Purpose, built into the platform.
CSR is one of our four pillars, not an add-on.
Movement that raises funds →
Run clubs and community events turn participation into screenings.
Education in the workplace →
Breast-health awareness folded into corporate wellness programming.
Spaces that host the work →
Managed facilities become venues for awareness and activation days.